Agency: Yield Branding
Role: Art Direction, Editing, Design.
CD: Brad Usherwood
Writer: Danish Saeed
Role: Art Direction, Editing, Design.
CD: Brad Usherwood
Writer: Danish Saeed
Overview: IPEX is a top North American pipe, fittings and valve manufacturer/distributor. The company has multiple plants across Canada and United States and is focused on solutions for commercial/residential applications within the industrial, municipal, electrical, plumbing and mechanical sectors.
Challenges: Low brand awareness compared to competitors within the US market. Varied target audience groups.
Objective: Increase marketshare and become known as engineers' top specification picks.
Insight: Engineers react positively to facts, figures and objectivity due to the level of risk they take when the specify any given product.
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/628697b6-cff9-4769-b361-f860767a103d_rw_1920.jpg?h=da5dc1816c1a8eadbbe3ac79fed58c80)
Brand Pilar Videos
Brand Advertising
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Campaign landing page
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Brand Guidelines
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Conference Booth
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Hero Image Assets
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