Agency: Yield Branding
Role: Art Direction, Editing, Design.
CD: Brad Usherwood
Writer: Danish Saeed​​​​​​​
Overview: IPEX is a top North American pipe, fittings and valve manufacturer/distributor. The company has multiple plants across Canada and United States and is focused on solutions for commercial/residential applications within the industrial, municipal, electrical, plumbing and mechanical sectors.
Challenges: Low brand awareness compared to competitors within the US market. Varied target audience groups.
Objective: Increase marketshare and become known as engineers' top specification picks.
Insight: Engineers react positively to facts, figures and objectivity due to the level of risk they take when the specify any given product. 
Brand Pilar Videos
Brand Advertising
Campaign landing page
Brand Guidelines
Conference Booth
Hero Image Assets