The Ontario Dental Association represents more than 9,000 dentists across the province, offering advocacy, practice support, and professional resources, yet nearly half of its members remained largely disengaged. Research showed that dentists—entrepreneurs by nature—gravitate toward anything that helps them strengthen and grow their practice. This insight informed a brand strategy centered on the ODA’s ability to amplify a dentist’s success.
The creative expression leaned into a light, approachable tone with a visual system designed to feel modern, optimistic, and engaging, helping the association present its suite of benefits in a clearer and more inviting way, giving the ODA a stronger platform to showcase its value and reconnect with its membership.
The creative expression leaned into a light, approachable tone with a visual system designed to feel modern, optimistic, and engaging, helping the association present its suite of benefits in a clearer and more inviting way, giving the ODA a stronger platform to showcase its value and reconnect with its membership.
