The Ontario Hunter Jumper Association is a 30-year-old, not-for-profit organization supporting thousands of competitive riders across the province. Over time, changes in funding, rising dues, and shifts in the competitive landscape had begun to strain its relationship with members and raise questions about the association’s role.
In working with leadership, a simple truth surfaced: everything this community stands for begins with the bond between a rider and their horse. That realization became the spark for a full rebrand, resetting the mission, vision, and values and giving the board a renewed sense of direction. This gave way to a new brand strategy and identity built around “For the love of competition,” a clear expression of the passion that drives riders at every level. The rebrand is now rolling out across the website, magazine, sponsorship materials, and educational programs, re-energizing members and setting the foundation for OHJA’s next chapter.
In working with leadership, a simple truth surfaced: everything this community stands for begins with the bond between a rider and their horse. That realization became the spark for a full rebrand, resetting the mission, vision, and values and giving the board a renewed sense of direction. This gave way to a new brand strategy and identity built around “For the love of competition,” a clear expression of the passion that drives riders at every level. The rebrand is now rolling out across the website, magazine, sponsorship materials, and educational programs, re-energizing members and setting the foundation for OHJA’s next chapter.
30s TV Spot
