Agency: Yield Branding
Role: Art Direction, Design
CD: Brad Usherwood
Writer: Sarah Loranger-Smith
Pro-Demnity is an architect-exclusive insurance firm based in Ontario, Canada. This value proposition rebranding campaign positions Pro-Demnity as the architects’ trusted ally and authority on risk and presents the brand under the tagline: An Alliance for Protection. Role: Art Direction, Design
CD: Brad Usherwood
Writer: Sarah Loranger-Smith
The Pro-Demnity brand system is composed of three different offerings: Insurance Solutions, Risk Services & Risk Education (which uses a unique wordmark and set of rules).
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/c7000b07-2268-4a02-bed9-b533801e3372_rw_1920.jpg?h=b165cc84544db3b9ec7ac364b8f58fd3)
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/66d75e93-e24e-43b9-b037-d1c70a8b9468_rw_1920.jpg?h=bc861394f66ec1cae696069dbb316206)
Brand Launch Video
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/49002fb7-6db9-4cc0-8024-5f10dcf35250_rw_3840.jpg?h=88a3de894b21abdd3e9aad1f5d49e41d)
Brand Guidelines
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/717f4f06-8237-424c-847c-b8196e8b9075_rw_1920.jpg?h=52eb0638584f163a4a19fe61f3749cee)
Iconography
RISK ALLIANCE SUB BRANDING
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/7aa43983-66f3-4a22-80b3-286b09302da4_rw_1920.jpg?h=7f8db12b6cf611e14c7d7149d9b3a16f)
Risk Alliance Sub Brand Launch
Risk Alliance Article Series
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/9d677672-71d2-43dd-b8e1-2d7c2ba491a8_rw_1920.jpg?h=f2b021d38394ce0fd3cb9dc0a5699e86)
Risk Alliance Image Assets
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/6cc5bef4-fddd-46d5-9aff-0b793c6b599e_rw_1920.jpg?h=3f7ef961f9d5e0bf1e318366700b9094)
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/cd8775bd-ebde-4d7e-9bb6-37508830b69f_rw_1920.jpg?h=e4e0e04748d431aba0926a25a929c345)
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/da0e102c-5593-4a48-b312-87cb79196eef_rw_1200.jpg?h=798d745a5e15fec8d96ab0720a6844af)
![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/694fad19-ce72-4594-b776-8bf5b57901bc_rw_1920.jpg?h=0a999c189a9e44813cd89ffb20dd74ed)
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![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/95c817d7-1cd1-4da0-916c-fe1dcd7a064c_rw_1920.jpg?h=13e718e35c90219828329c295b08a3fa)
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![](https://cdn.myportfolio.com/996747fea9a1789f69db9a86c47130b9/fd80a17f-45f4-4812-8b3a-75ac74d784c2_rw_1920.jpg?h=6a1116241d24f17d5ae69c52da4784d5)