Agency: Yield Branding
Role: Art Direction, Design
Student Life is U of T's division in charge of providing essential, non-educational programs and services to students. It is comprised of 13 departments, each with its own purpose and mandate. Student Life reached out to create a new brand system that could accommodate for the on average 2,200 communications it deploys on a yearly basis, as well as to create an effective brand structure that houses its 3 levels of branding: Student Life general communications, department communications and programs branding communications.